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Time |
Day One – Tuesday 29 September 2009 |
| 09:00 |
Keynote Presentation 1:
The role of packaging in ensuring environmental sustainability throughout the product lifecycle
- Holistic approach to environmental sustainability within the product life cycle in the context of Creating Shared Value
- Metrics and methodologies of the lifecycle approach
- Reducing environmental impact through responsible sourcing
- Minimising the quantity and weight of materials without compromising on effectiveness and safety
- Reusing, recycling and renewing: outlining possibilities and worldwide trends
- Minimising energy consumption and streamlining processes
- Measuring sustainability: current approaches and extent of consumers’ information
Philippe Roulet, Packaging & Design, Head of Global Packaging Materials & Training, Nestlé |
| 09:30 |
Q&A session |
| 09:40 |
Keynote Presentation 2:
Understanding and complying with packaging and labelling regulations in Europe to facilitate speed to market and competitive advantage: keep abreast of latest regulatory amendments and adopt them successfully
- Understanding current recasts of EU Directives on food, cosmetics and pharmaceutical packaging
- Specifying the new requirements for materials present in food, cosmetics and pharmaceutical packaging
- Exploring the tightened guidelines regarding certain substances
- Revealing the changes made for the use of product claims affecting advertising and labelling
- Establishing implementation strategies and incorporating them in current regulatory approaches
- Integrating the regulatory strategy with business operations to ensure full compliance
|
| 10:10 |
Q&A session |
| 10:20 |
Keynote Presentation 3:
Sustainability makes cents: leveraging profitable growth opportunities even during the economic crisis
- Understanding reasons why most major companies choose sustainability as one of the top three strategies over the past years
- Questioning the common misperception that sustainability entails added cost and reveal its hidden values to optimise your business margin
- Sustainability drives sales and profits: demonstrating strategic and operational approaches to boost profitability and growth whilst protecting our environment globally
- Increasing store productivity and evaluating the optimum Recommended Retail Price (RRP) for achieving sustainable sales growth
- Adopting a packaging strategy that reflects your sustainable corporate culture in order to realise strong marketing effectiveness
- Ensuring shopper clarity through packaging: meeting your consumers’ expectations, communicating effectively and benefiting from image boost
Sean M. Stephan, Senior Director of Sustainable Packaging, Wal-Mart International |
| 10:50 |
Q&A session |
| |
Food |
Cosmetics & Personal Care |
Pharmaceuticals |
| 11:00 |
Establishing clear design for recyclability: what are your options to convey a consistent and simple recycling message to your customers
- Identifying the benefits and challenges for designing for recyclability in the UK
- Understanding the impacts of design on end of life disposal options to meet consumer demands for more information on a package
- Demonstrating specific examples of good design for recycling according to the PRAG Guidance
- Explaining the On-Pack Recycling Label scheme: how it works and how retailers and brand owners can benefit from it
- Overcoming the challenge of Mixed Plastics Recycling: WRAP’s work and how to approach this issue from retailers and brand owners perspective
- Outlook for recycling infrastructure in UK in 2012 and how retailers and brand owners can get prepared
- Summary: appropriately designing recyclability of your products to meet your customers’ needs
Peter Skelton, Key Account Manager – Retail Team, WRAP |
Case study: The challenges of developing sustainable packaging solutions
- Reviewing the parameters to consider and measure
- Analysing the complexity involved in getting the corresponding reliable numbers
- Proposals for implementation based on the objective of reducing the complexity of implementation
- How to extend these proposals to more global ones: considering more parameters for future developments
- Why implementing sustainable packaging can bring savings to companies and how long will it take to profit from these savings?
- Some success stories from industry
Sébastien Fily, Packaging Development Manager, Bayer Sante Familiale |
| 11:30 |
Q&A session |
Q&A session |
Q&A session |
| 11:40 |
Lunch and networking break |
| 13:00 |
Meeting customer expectations, controlling costs and enhancing shelf life to maximise profitability: Kraft’s perspective
- Assessing end users’ perception of a product: implement practical approaches
- Resulting requirements of its packaging in terms of consumer-friendly handling and supporting safety considerations
- Analysing customers’ behaviour and reaction to packaging innovations
- Outlining functions to determine product shelf life: assessing practical examples
- Enhancing shelf life and controlling costs
- Evaluating cost and marketing benefits accomplished
Jon Denham, Vice President Design & Innovation, Kraft |
Integrating environmental sustainability objectives in the production of beauty packaging to improve functional performance and adopting strategies to control manufacturing process costs
- Introducing plastics additives and coatings that improve performance and add functionality
- Offsetting the degradation of PET and PVC during reprocessing
- Using slip lubricants in bottles and tubes to enable the entire consumption of the product
- Introducing refill schemes that implies price reduction for the consumer
- Identifying strategies to manage energy and other manufacturing process costs
- Communicating sustainability objectives and operations to the consumer effectively
- Leveraging long-term benefits realised through improved image and increased sales
Amy Brusselback, Design Director, Personal Beauty Care, Proctor & Gamble |
Exploring Japan-specific requirements for packaging
- Japanese patients compared to EU patients: fundamental differences
- Differentiating Japanese and European and US packaging requirements
- Global development teams: weighing up the risks and benefits
- Oral solids in Japan: the impact on packaging development and analytics
- Pharma production in Japan
- Challenges for the global sourcing of packaging materials
- EU/US suppliers offering "Japanese quality”
- Japanese packaging supply for EU/US
Dr Michael Spallek, Director of Packaging Development, Boehringer-Ingelheim |
| 13:30 |
Q&A session |
Q&A session |
Q&A session |
| 13:40 |
Vendor talk |
Vendor talk |
Vendor talk |
| 14:10 |
Q&A session |
Q&A session |
Q&A session |
| 14:20 |
Networking break |
| 14:50 |
Understanding and successfully complying with food packaging and labelling regulations in Europe to ensure a smooth product launch
- Distinguishing between rules for transport or export packaging, outer packaging and sales packaging
- Specifying legislation for aluminium, plastics and other materials such as cellulose and ceramics being labelled “for food contact”
- Outlining special requirements for active and intelligent packaging materials
- Describing labelling standards covering food claims, readability and arrangement
- Explaining import and export process requirements for food packaging and labelling
- Assessing the differences between food packaging regulation in Europe and the United States
- Managing an internal audit to ensure full compliance with legislation
|
Understanding and complying with beauty packaging and labelling regulations in Europe to facilitate speed to market and competitive advantage: keep abreast of latest regulatory amendments and adopt them successfully
- Outlining the recent recast of the EU Cosmetics Directive
- Specifying the new requirements for nanomaterials present in cosmetics
- Exploring the tightened guidelines regarding substances classified as carcinogenic, mutagenic or toxic for reproduction (CMRs)
- Revealing the changes made for the use of product claims affecting advertising and labelling
- Establishing implementation strategies and incorporating them in current regulatory approaches
- Assessing the differences between cosmetics packaging regulation in Europe and the United States
- Integrating the regulatory strategy with business operations to ensure full compliance
|
Systematic process optimisation for effective packaging machine management
- Analysing the role machines play in your packaging production
- Effectively managing your technicians to optimise productivity
- Optimising the maintenance of your current machines
- Considering the use of new machines
- Reviewing the benefits of the most recent machines
- Investing in new technologies: a booster for your packaging production
Dr. Erasmus Kuhlmann, Packaging Plants Project Manager, Bayer Schering Pharma |
| 15:20 |
Q&A session |
Q&A session |
Q&A session |
| 15:30 |
Networking and end of day one |
| Time |
Day Two – Wednesday 7 October 2009 |
| 09:00 |
Keynote Presentation 1:
Boosting innovation whilst meeting consumers’ interests: how to improve product functionality and aesthetics while ensuring sustainability
- Establishing consumer needs and interests: comparing various methodologies
- Assessing implications for packaging design and functionality distinguishing between main industries and target groups
- Highlighting approaches to integrate these requirements with innovation strategies
- Identifying sustainability critical factors
- Adopting strategies, tools and systems to overcome them
- Ensuring the feasibility of the innovation process while managing costs
- Integrating the right suppliers within the process
- Securing high innovation and sustainability throughout the supply chain
Gérald Martines, Development Director, Make Up, Rexam Personal Care |
| 09:30 |
Q&A session |
| 09:40 |
Keynote Presentation 2:
Achieving speed-to-market by introducing a flexible manufacturing system: a converter’s perspective
- Identifying changing market requirements caused by the financial crisis
- Mastering increased pressure to constantly deliver packaging innovation to support its marketing function
- Responding to shorter product cycles as a consequence of a higher grade of product innovation
- Emphasizing the need for effective communication with brand owners and strong relationships with suppliers
- Ensuring flexibility throughout the manufacturing process: managing resources, structure and timelines
- Securing speed-to-market and therefore gaining competitive advantage
Speaker to be confirmed, Sealed Air |
| 10:10 |
Q&A session |
| 10:20 |
Keynote Presentation 3:
Benefiting from cost reduction in all stages of the production process without compromising on quality: gain 100% cost-effectiveness
- Improving cost calculation and monitoring practices
- Sourcing raw materials and the required machinery from the right suppliers
- Overcoming the challenge of higher costs due to shorter product cycles
- Achieving design related savings through the reduction of packaging material
- Outlining approaches to minimise energy costs and streamline manufacturing processes
- Assessing alternative packaging concepts that may cut costs
- Accomplishing cost effectiveness resulting in price decline and a boost of sales
David Prague, Vice President of CPD Packaging, L’Oreal (provisionally confirmed) |
| 10:50 |
Q&A session |
| |
Food |
Cosmetics & Personal Care |
Pharmaceuticals |
| 11:00 |
Exploring innovations with packaging materials that meet consumer demands
- Consumer Insights; what are the packaging benefits and dissatisfiers
- Packaging functions as a basis for innovations and (structural) packaging design
- How to deploy packaging functions
- Innovative substances and the fit with concepts and brands
- Key Success Factors
- The Extented Value Added (EVA) Network for winning ideas
Dick A. de Koning, Packaging Innovation Manager, Budelpack Food |
Integrating environmental sustainability objectives in the production of beauty packaging to improve functional performance and adopting strategies to control manufacturing process costs
- Introducing plastics additives and coatings that improve performance and add functionality
- Offsetting the degradation of PET and PVC during reprocessing
- Using slip lubricants in bottles and tubes to enable the entire consumption of the product
- Introducing refill schemes that implies price reduction for the consumer
- Identifying strategies to manage energy and other manufacturing process costs
- Communicating sustainability objectives and operations to the consumer effectively
- Leveraging long-term benefits realised through improved image and increased sales
|
Introducing new packaging materials to improve customer experience and increase productivity
- Using new materials to improve the quality of your packaging
- Analysing which materials are the most promising ones
- Reviewing the benefits of these materials
- Understanding why these new materials can improve your productivity
- Analysing how these packaging materials can enhance the customer experience
- Some examples of new packaging materials developed
|
| 11:30 |
Q&A session |
Q&A session |
Q&A session |
| 11:40 |
Lunch and networking break |
| 13:00 |
Building consumer insights into packaging design to help increasing profit margins in the food industry: learn how to get the most revenue out of your packaging strategy
- Effectively communicating with customers through packaging: meeting marketing objectives successfully
- Evaluating alternative packaging options: current developments and testing customer acceptance
- Developing new packaging concepts through user-generated content
- Boosting sales through effective branding: leveraging functions to display and promote successfully and strengthening the product’s position in the market
- Highlighting examples of innovative packaging
- Implementing an overall quality system to ensure and monitor a continuing increase of profits
Belal Habib, Head of Packaging Britain & Ireland, Cadbury |
Enhancing cosmetics brand strength through an effective packaging strategy to positively influence brand acceptance and consumers’ purchase decisions
- Highlighting the importance of packaging as crucial part of cosmetics/personal care branding
- Reviewing the use of high quality materials, coatings to deliver premium appearance
- Emphasizing the need for channel specific packaging to ensure efficient communication with different consumer groups
- Discussing design features and applications that accentuate the brand message and highlight the packaging as part of the product
- Demonstrating material processing, manufacturing and filling on high quality standard
- Overcoming decorating and printing challenges
- Monitoring all areas of the supply chain to ensure operational excellence
Stephanie Martins, VP Packaging Development, Coty (provisionally confirmed) |
Outlining the key amendments: how will both packaging and labelling processes be impacted by these guidelines?
- Reviewing the legal framework
- Clarifying the major components of the readability guideline
- Summarising the changes: before vs. now
- Guidance concerning consultations with target patient groups for the package leaflet
- What are the challenges for the manufacturers?
Dr. Fatma Kabaoglu, Manager, International Regulatory Affairs, Woerwagpharma |
| 13:30 |
Q&A session |
Q&A session |
Q&A session |
| 13:40 |
Vendor talk |
Vendor talk |
Vendor talk |
| 14:10 |
Q&A session |
Q&A session |
Q&A session |
| 14:20 |
Networking break |
| 14:50 |
Setting up a realistic recycling strategy covering all areas of the supply chain and meeting governments’ and consumers’ perception regarding the reduction of environmental impact
- Assessing targets to be achieved as well as logistical, economic and technical challenges
- Responsibly sourcing biodegradable materials and aiming for an easily recyclable composition of the pack or wrapping
- Minimising un-recycled material during the manufacturing and filling process
- Considering a recycling scheme for transportation packaging
- Complying with clear labelling requirements to ensure the correct recycling
- Implementing efficient practices to support recycling on retail level
- Integrating a transparent monitoring system to prevent contamination of the process
|
Realising competitive advantage through successful differentiation: establishing outstanding approaches to respond successfully to the constant need to stand out of the crowd
- Considering short innovation cycles due to the constant need to add value to packaging
- Highlighting the impact of colour: what is a powerful colour concept?
- Reviewing decorating and printing processes that support product differentiation
- Achieving a stand-alone market position by the right choice of material
- Using unconventional packaging shapes or converting features such as embossing, texture, optical effects
- Exploring differentiation possibilities by means of functionality and practicability
- Articulating a clear approach to communicate uniqueness to consumers
|
Case study: LEAN activities in the process of developing printed packaging material: how can you stay competitive?
- Novo Nordisk A/S approach to developing printed packaging material: from authority approval of labelling text to final country-specific printed packaging material
- The implementation of LEAN
- Results obtained and targets for the next few years
- Change management and overcoming future barriers
Maria Boese, Vice President, Labelling and IT, Novo Nordisk
Pil Arnild Mortensen, Manager, Global Artworks, Novo Nordisk |
| 15:20 |
Q&A session |
Q&A session |
Q&A session |
| 15:30 |
Close of conference |
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